Best Media Planning Tools 2025

Discover the top media planning tools for 2025. Compare Adobe Advertising Cloud, GWI, Trade Desk, and more. Free guide with pricing and features.

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Media PlanningBudget PlanningMulti-ChannelAudience AnalyticsMedia BuyingMarketing Mix ModelingFast & EfficientFeaturedAudience ResearchReach & FrequencyMedia Consumption AnalyticsCMOsMedia PlannersMarketing DirectorsAgenciesIn-House TeamsData AnalystsBudget Managers

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Comscore

Leading cross-platform measurement and media analytics company providing the trusted currency for planning, transacting, and evaluating media across all platforms with unrivaled market intelligence and audience insights.

Audience Analytics Media Planning Multi-Channel

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Halliard

The operating system for modern media teams—unifying planning, approvals, and performance tracking in one connected workspace.

Media Planning Budget Planning Multi-Channel

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Measured

Advanced marketing mix modeling and incrementality testing platform.

Marketing Mix Modeling Audience Analytics Featured

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Mediabrain

Intelligent media planning platform with AI-powered optimization capabilities.

Media Planning Audience Analytics Fast & Efficient

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Nielsen Media Impact

The gold standard for media planning and cross-channel reach & frequency analysis, providing comprehensive audience measurement and campaign optimization insights.

Reach & Frequency Media Consumption Analytics Audience Analytics

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Northbeam

Marketing mix modeling platform for measuring and optimizing media effectiveness.

Marketing Mix Modeling Audience Analytics Featured

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Quantcast

AI-driven omnichannel DSP delivering 44% better ROI than traditional platforms through cookieless audience intelligence and real-time optimization, trusted by leading brands to maximize advertising performance across CTV, video, display, and audio.

Audience Analytics Media Buying ai-powered

Adobe Advertising Cloud

Adobe's enterprise demand-side platform for programmatic advertising, offering seamless integration with Adobe Experience Platform and advanced audience targeting. Compare pricing, features, and alternatives.

Media Buying Audience Analytics Multi-Channel

Advantage (now Simpli.fi)

Enterprise agency management software that revolutionizes workflow automation by integrating media planning, buying, project management, and accounting in one unified platform, serving 2,000+ advertising agencies worldwide.

Media Planning Media Buying Budget Planning

Akkio

AI-powered data platform that enables media agencies to build audiences 150x faster and generate actionable campaign insights through conversational analytics.

Audience Analytics Media Planning Marketing Mix Modeling

Amazon DSP

Amazon's demand-side platform for omnichannel marketing, delivering results through relevancy at scale with unique first-party data and AI-powered optimization.

Media Buying Audience Analytics Multi-Channel

Basis

Enterprise advertising automation platform that unifies programmatic, search, social, and CTV campaigns with AI-powered optimization, reducing manual work by 40% and increasing productivity by 35%.

Media Buying Multi-Channel Media Planning

Bionic

All-in-one media planning and buying platform that automates workflows, reduces planning time by 80%, and provides complete transparency across all media channels.

Media Planning Media Buying Multi-Channel

Bluhorn

Comprehensive media planning and buying platform designed for agencies and businesses to streamline campaign management, optimize ad placements, and maximize advertising ROI across multiple channels.

Media Planning Media Buying Multi-Channel

BriefBid

Digital media marketplace connecting advertisers and publishers through automated RFP processes, providing access to 700+ media vendors across all channels with completely free access for agencies and brands.

Media Planning Media Buying Multi-Channel

ClickUp

All-in-one work management platform that replaces 40+ apps with comprehensive project management, collaboration, and automation tools designed to save teams a day every week on productivity.

Media Planning Budget Planning Multi-Channel

Commspoint Influence

A Nielsen solution that helps brands and agencies identify the optimal communication channel mix. Compare pricing, features, and alternatives for media planning optimization.

Media Planning Multi-Channel Audience Analytics

Commspoint Journey

Nielsen's enterprise consumer journey mapping platform that reveals up to 15,000 customer pathways across 30+ categories to optimize media touchpoint strategy and drive campaign performance.

Media Planning Audience Analytics Multi-Channel

Criteo

Leading performance marketing and retargeting platform that connects brands with consumers through personalized advertising powered by the world's largest commerce dataset.

Media Buying Audience Analytics Multi-Channel

GaleForce Media

Modern web-based media planning and buying platform that revolutionizes agency workflows by reducing 40-hour reconciliation tasks to just 3 hours, featuring lightning-fast customer support and comprehensive multi-channel campaign management.

Media Planning Media Buying Multi-Channel

Google Display & Video 360

Google's enterprise programmatic advertising platform offering end-to-end campaign management with seamless integration across Google's ecosystem and premium inventory access.

Media Buying Audience Analytics Multi-Channel

Guideline

AI-driven media planning and data intelligence platform that empowers strategy with unrivaled market intelligence, aggregating $156B in annual global media spend from major agencies to deliver precision and operational excellence for confident decision-making. Compare pricing, features, and alternatives.

Media Planning Audience Analytics ai-powered

GWI (Global Web Index)

Leading consumer research platform providing instant access to 250K+ profiling points across 50+ markets for audience insights, media planning, and consumer intelligence. Compare pricing and alternatives.

Audience Research Audience Analytics Media Planning

Keen

AI-powered marketing mix modeling platform that optimizes $7.5B+ in marketing budgets globally, delivering 25% increases in incremental revenue through predictive analytics and scenario planning.

Marketing Mix Modeling Media Planning Audience Analytics

LinkedIn Campaign Manager

LinkedIn's comprehensive B2B advertising platform for reaching over 1 billion professionals with precision targeting based on job titles, industries, and professional attributes.

Media Buying Audience Analytics Media Planning

Mediaocean

The foundational partner for omnichannel advertising, providing seamless orchestration across channels, formats, and devices with AI-powered automation. Compare pricing, features, and alternatives.

Media Planning Media Buying Multi-Channel

MediaplanHQ

A media planning tool for agencies and advertisers to manage and track budgets effectively.

Media Planning Budget Planning Budget Managers

Mediatool (Camphouse)

Campaign workflow management platform that eliminates 40% of media spend waste by centralizing planning, tracking, and reporting across all channels, transforming scattered data into AI-ready insights for enterprise teams.

Media Planning Multi-Channel Budget Planning

Meta Business Manager

Comprehensive platform for managing Facebook and Instagram advertising campaigns, with advanced targeting capabilities and access to Meta's family of apps and services.

Media Buying Audience Analytics Multi-Channel

Mint

Budget planning and financial management tool for media campaigns.

Budget Planning Marketing Directors Budget Managers

MRI-Simmons

Leading provider of actionable insights on the American consumer with comprehensive demographic, psychographic, and media consumption data through the Catalyst platform.

Audience Research Audience Analytics Media Planning

Multinex

A media planning tool with predictive analytics and audience insights for cross-channel investments.

Media Planning Audience Analytics Multi-Channel

optalX

A media planning and optimization tool leveraging data analytics for better campaign performance.

Media Planning Audience Analytics Data Analysts

Optimine

Advanced media planning platform with optimization capabilities for multi-channel campaigns.

Media Planning Multi-Channel

Pixis Prism

AI-powered marketing operating system that turns prompts into performance insights, recommendations, and automated optimizations—trained on over 3 billion data points.

Media Planning Multi-Channel Audience Analytics

Placements.io

A media buying platform for omnichannel campaign activation and automation.

Media Buying Multi-Channel Fast & Efficient

Recast

Marketing mix modeling platform designed for modern growth teams.

Marketing Mix Modeling Audience Analytics

Resonate

AI-powered consumer intelligence platform providing predictive insights on 250M consumer profiles with 15K+ attributes through the Ignite platform for targeting, insights, and enrichment.

Audience Research Audience Analytics Media Planning

Scarborough

A Nielsen tool providing in-depth consumer insights and local market data.

Audience Analytics Media Planning Marketing Directors

Simulmedia

A TV advertising platform leveraging data insights for targeted ad placements.

Media Buying Audience Analytics

SRDS Media Planning

A database and research tool offering media planning insights and audience data.

Media Planning Audience Analytics

STRATA

Enterprise media planning and buying platform providing comprehensive workflow management, campaign execution, and performance analytics for agencies and advertisers.

Media Buying io-billing workflow-approval

TelmarHelixa

Media planning and data analytics solutions for audience optimization.

Media Planning Audience Analytics Data Analysts

The Trade Desk

The leading independent demand-side platform for data-driven marketers, offering objective programmatic advertising across the open internet with advanced AI optimization. Compare pricing, features, and alternatives.

Media Buying Audience Analytics Multi-Channel

TikTok Ads Manager

TikTok's comprehensive advertising platform for reaching Gen Z and millennial audiences through creative, engaging video content and advanced targeting capabilities.

Media Buying Audience Analytics Multi-Channel