The leading independent DSP built for data-driven marketers
The Trade Desk provides an objectively better way to advertise, offering the leading independent demand-side platform that helps advertisers reach relevant audiences on the open internet. With cutting-edge technology and access to premium inventory, The Trade Desk enables data-driven advertising across all channels and devices.
Key Features
🎯 Advanced Audience Targeting
- First-party and third-party data integration
- Unified ID 2.0 for cookieless targeting
- Lookalike audience modeling
- Cross-device identity resolution
- Contextual and behavioral targeting
🤖 AI-Driven Optimization (Kokai™)
- Analyzes 15+ million ad opportunities per second
- Real-time campaign optimization
- Automated bidding strategies
- Performance prediction modeling
- Custom algorithm capabilities
📺 Premium Omnichannel Inventory
- Connected TV and streaming platforms
- Display, video, audio, and native formats
- Digital out-of-home advertising
- Premium publisher partnerships
- Private marketplace deals
🔍 Transparency and Control
- Full visibility into ad placements and costs
- Real-time performance monitoring
- Fraud detection and brand safety tools
- Granular campaign controls
- Objective, unbiased platform approach
Business Impact
- Performance: AI optimization delivers superior campaign results
- Reach: Access to 80+ ad exchanges globally
- Efficiency: Automated optimization reduces manual workload
- Transparency: Complete visibility into ad spend and placements
Enterprise Features
🏢 Enterprise Management
- Multi-advertiser account management
- Team collaboration and approval workflows
- Custom reporting and dashboards
- Enterprise-grade security and compliance
🔗 Data Integration
- 500+ pre-built data integrations
- Custom API development
- CRM and marketing platform connections
- Real-time data synchronization
🛡️ Security & Compliance
- SOC 2 Type II certified
- GDPR and CCPA compliance
- Advanced fraud protection
- Brand safety verification
Getting Started
📋 Implementation Process
- Week 1: Account setup and data source integration
- Week 2: Campaign configuration and audience setup
- Week 3: Launch campaigns with optimization monitoring
- Ongoing: AI-powered optimization and performance tracking
🎓 Training & Support
- Edge Academy comprehensive training platform
- Dedicated customer success management
- 24/7 technical support
- Regular optimization consultations
💰 Investment Details
- Custom Pricing: Based on media spend and platform usage
- No Setup Fees: Platform access included with spend commitment
- Professional Services: Implementation and optimization support
- Training: Comprehensive Edge Academy access included
Perfect For
- Media Agencies: Independent platform without conflicts of interest for objective optimization
- Enterprise Brands: Companies seeking transparency and control over programmatic advertising
- Marketing Directors: Leaders requiring comprehensive cross-channel campaign management
- Media Planners: Specialists needing advanced targeting and optimization capabilities
- Performance Marketers: Teams focused on data-driven results and ROI optimization
Why Choose The Trade Desk?
✅ Independent Platform: No conflicts of interest - we don’t own media, just help you buy it better
✅ AI Innovation: Industry-leading Kokai™ AI analyzes millions of opportunities per second
✅ Premium Access: Direct partnerships with top streaming platforms and publishers
✅ Complete Transparency: Full visibility into costs, placements, and performance
✅ Proven Results: Trusted by world’s biggest brands for superior advertising outcomes
The leading independent DSP for objective, data-driven advertising across the open internet