The OS for modern media teams—unifying planning, approvals, and performance in one connected workspace
Halliard is the operating system for modern media teams, replacing disconnected tools, endless spreadsheets, and messy communication threads with one connected workspace where planning, approvals, and performance come together. Built by media people for media people, Halliard gives teams visibility, accountability, and confidence in every media decision.
Key Features
📋 Plan & Collaborate
- Connect everyone who plans, buys, or manages media in one place
- Approve and adjust campaigns seamlessly with shared visibility
- Replace disconnected tools with one trusted system of record
- Real-time collaboration with shared workspaces
- Streamlined approval workflows for faster campaign execution
📊 Learn & Improve
- See what’s worked historically across every channel and partner
- Discover new platforms and opportunities backed by real performance data
- Build smarter plans using proven results—not gut feel
- Benchmark against past campaigns to forecast reach and impact
- Data-driven insights for continuous planning improvement
📈 Measure & Optimize
- See every dollar—from planned to delivered—in real time
- Track what’s driving results and continuously improve future plans
- Benchmark against past campaigns to forecast reach and impact
- Real-time spend tracking across all channels and partners
- Performance analytics with actionable optimization recommendations
Business Impact
- Days, not weeks: Complete Q4 planning in days instead of weeks (as reported by VP, Media)
- Unified workflow: Eliminate spreadsheets, email chains, and disconnected tools
- Real-time visibility: See every dollar from planned to delivered in real time
- Faster approvals: Streamlined workflows reduce time from brief to execution
- Data-driven decisions: Build smarter plans using proven results, not guesswork
Enterprise Features
🏢 Team & Client Management
- Multi-client workspace management with shared visibility
- Streamlined approval workflows for faster campaign execution
- Real-time collaboration with shared workspaces
- Team collaboration and project management capabilities
- Client portal and reporting access
🔗 Integrations & Technical
- Trusted connections to major media platforms (Google, Meta, TikTok, Spotify, Netflix, YouTube, Twitch, Hulu)
- Real-time data synchronization across channels
- API integrations for seamless workflow connectivity
- Data import/export capabilities (CSV, automated feeds)
- Single sign-on (SSO) and enterprise security compliance
📊 Advanced Analytics
- Reach and frequency analysis across 18+ channels
- Cross-channel reach overlap analysis
- Frequency distribution modeling
- Off-target reach identification
- Real-time spend tracking and performance measurement
- Benchmarking against historical campaign data
Getting Started
📋 Implementation Timeline
- Week 1: Initial setup and workspace configuration
- Week 2: Team onboarding and workflow integration
- Ongoing: Continuous support and platform optimization
🎓 Training & Support
- Onboarding with dedicated specialist
- Comprehensive training program for all user levels
- Ongoing support and optimization recommendations
- Built-in resources and best practices
💰 Investment Details
- Free Plan: Full platform access for individual planners
- Premium Plan: Advanced features and team collaboration
- Enterprise Plan: Custom pricing with dedicated support and advanced capabilities
- Contact Halliard for pricing details and custom enterprise solutions
Platform Capabilities
🎯 Advanced Planning Features
- Plan across 18+ channels with real-time reach and frequency analysis
- Create and compare multiple scenarios instantly
- Flexible budget inputs: start with budget or existing plan
- Lock budget per channel when needed
- Download charts and reports for presentations
📊 Robust Data Foundation
- Based on US national panel data
- Proprietary optimization algorithms
- Census-weighted for accuracy
- Grounded in real campaign data and industry benchmarks
- Regular data updates for freshness
🎨 User Experience
- Clean, intuitive interface designed by ex-media planners
- Built specifically for media team workflows
- Empowering media professionals to take control
- Designed by people who’ve lived the chaos of disconnected tools
- Created to give planners, buyers, and marketers a shared source of truth
Perfect For
- Media Planners: Get a unified workspace for planning, approvals, and performance tracking—no more spreadsheets or disconnected tools
- Media Agencies: Manage multiple client campaigns efficiently with shared workspaces and streamlined approval workflows
- Brand Direct/In-House Teams: Replace disconnected tools with one trusted system of record for planning, tracking, and measurement
- VP/Directors of Media: Get visibility, accountability, and confidence in every media decision with real-time tracking and performance analytics
- Senior Media Managers: Build smarter plans using proven results and historical data, not guesswork
User Testimonials
“Halliard made planning our Q4 take days, not weeks.” - Joe V, VP, Media
“Finally, a media planning tool that makes sense.” - Betty K, Sr Media Manager
“It’s like having Telmar, Tableau, and Excel all in one interface.” - Sarah M, Director of Strategy
Why Choose Halliard?
✅ Unified Platform: One connected workspace where planning, approvals, and performance come together
✅ Built by Media People: Designed by people who’ve lived the chaos of disconnected tools
✅ Real-Time Tracking: See every dollar from planned to delivered in real time
✅ Trusted Connections: Integrations with major media platforms (Google, Meta, TikTok, Spotify, Netflix, YouTube, Twitch, Hulu)
✅ Proven Results: Grounded in real campaign data and industry benchmarks
The operating system for modern media teams—media teams finally feel in control again