Privacy Policy

Privacy Policy

Privacy Policy

Effective Date: January 16, 2025

1. Introduction

Media Planning Tools (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Information You Provide Directly

  • Contact Information: Name, email address, company name when you contact us or subscribe to updates
  • Account Information: Username, password, and profile information if you create an account
  • Communications: Messages you send us through contact forms, emails, or other communication channels
  • Submissions: Information you provide when submitting tool listings or reviews

2.2 Information Collected Automatically

  • Usage Data: Pages visited, time spent on site, click-through rates, and navigation patterns
  • Device Information: IP address, browser type, device type, operating system, and screen resolution
  • Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
  • Referral Information: Source website or search terms that led you to our site

2.3 Information from Third Parties

  • Analytics Providers: Google Analytics and similar services provide aggregated usage statistics
  • Social Media: If you interact with our social media accounts, we may receive public profile information
  • Business Partners: Information from partners who help us provide our services

3. How We Use Your Information

3.1 Primary Uses

  • Service Provision: To operate and maintain our directory platform
  • Communication: To respond to inquiries, provide customer support, and send updates
  • Content Management: To process and display tool listings, reviews, and user submissions
  • Website Improvement: To analyze usage patterns and improve our platform

3.2 Secondary Uses

  • Marketing: To send newsletters, promotional materials, and relevant industry updates (with consent)
  • Research: To conduct market research and analyze industry trends
  • Legal Compliance: To comply with legal obligations and protect our rights
  • Security: To detect, prevent, and address technical issues and fraudulent activity

For users in the European Union, we process personal data based on:

  • Consent: When you explicitly agree to processing (e.g., newsletter subscriptions)
  • Contract: When necessary to provide services you’ve requested
  • Legitimate Interest: For analytics, security, and business operations
  • Legal Obligation: When required by law

5. Information Sharing and Disclosure

5.1 We Do Not Sell Personal Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5.2 Limited Sharing

We may share information in these circumstances:

  • Service Providers: With trusted partners who help us operate our platform (hosting, analytics, email services)
  • Business Transfers: In connection with mergers, acquisitions, or asset sales
  • Legal Requirements: When required by law, court order, or government request
  • Safety and Security: To protect our rights, property, or safety, or that of our users

5.3 Aggregated Data

We may share anonymized, aggregated data that cannot identify individual users for research and business purposes.

6. Data Security

6.1 Security Measures

We implement appropriate security measures to protect your information:

  • Encryption: SSL/TLS encryption for data transmission
  • Access Controls: Limited access to personal information on a need-to-know basis
  • Regular Updates: Security patches and system updates
  • Monitoring: Continuous monitoring for security threats

6.2 Limitations

No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Data Retention

7.1 Retention Periods

  • Account Data: Retained while your account is active and for a reasonable period afterward
  • Usage Data: Typically retained for 24-38 months for analytics purposes
  • Communications: Retained for customer service and legal compliance purposes
  • Marketing Data: Retained until you unsubscribe or withdraw consent

7.2 Deletion

We will delete or anonymize personal information when it is no longer needed for legitimate business purposes.

8. Your Privacy Rights

8.1 General Rights

  • Access: Request information about how we process your data
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Portability: Request a copy of your data in a structured format
  • Objection: Object to processing based on legitimate interests

8.2 Marketing Communications

  • Opt-out: Unsubscribe from marketing emails using the link provided
  • Preferences: Update your communication preferences in your account settings
  • Do Not Track: We respect browser Do Not Track signals where technically feasible

8.3 Exercising Your Rights

To exercise these rights, contact us at privacy@mediaplanningtool.com. We will respond within 30 days of receiving your request.

9. Cookies and Tracking Technologies

9.1 Types of Cookies

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Preference Cookies: Remember your settings and preferences
  • Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

9.3 Third-Party Analytics

We use Google Analytics to understand website usage. You can opt-out using Google’s opt-out browser add-on.

10. International Data Transfers

10.1 Cross-Border Transfers

Your information may be transferred to and processed in countries other than your own, including the United States.

10.2 Safeguards

We ensure appropriate safeguards are in place for international transfers, including:

  • Adequacy Decisions: Transferring to countries with adequate privacy protection
  • Standard Contractual Clauses: Using EU-approved contract terms
  • Certification Programs: Participating in recognized privacy frameworks

11. Children’s Privacy

11.1 Age Restrictions

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

11.2 Parental Notice

If we learn we have collected information from a child under 13, we will delete it promptly. Parents who believe their child has provided information should contact us.

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. California Privacy Rights (CCPA)

13.1 California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Know: Right to know what personal information we collect and how it’s used
  • Delete: Right to request deletion of personal information
  • Opt-Out: Right to opt-out of the sale of personal information (we don’t sell data)
  • Non-Discrimination: Right not to be discriminated against for exercising these rights

13.2 Making Requests

California residents can submit requests by emailing privacy@mediaplanningtool.com or calling our privacy hotline.

14. Changes to This Privacy Policy

14.1 Updates

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws.

14.2 Notification

We will notify you of material changes by:

  • Posting an updated version on our website
  • Sending email notifications to registered users
  • Displaying prominent notices on our platform

14.3 Continued Use

Your continued use of our services after changes take effect constitutes acceptance of the updated Privacy Policy.

15. Contact Information

15.1 Privacy Questions

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: privacy@mediaplanningtool.com
Website: https://www.mediaplanningtool.com
Mailing Address:
Media Planning Tools
Privacy Officer
[Address to be provided]

15.2 Data Protection Officer

For EU-related inquiries, you may contact our Data Protection Officer at dpo@mediaplanningtool.com.

15.3 Regulatory Authorities

You have the right to file a complaint with your local data protection authority if you believe we have not complied with applicable privacy laws.

This Privacy Policy was last updated on January 16, 2025.