Amazon’s omnichannel marketing solution delivering results through relevancy at scale
Amazon DSP stands out by prioritizing both reach and privacy, leveraging unique first-party data and AI to deliver impactful ads even without traditional identifiers. With access to premium supply across Amazon’s exclusive properties and third-party publishers, Amazon DSP offers a comprehensive programmatic solution for brands and agencies.
Key Features
🎯 Premium Supply Access
- Amazon-exclusive properties: Prime Video, Freevee, Twitch
- Thursday Night Football and live sports content
- Amazon.com and Fresh kiosks placement
- Connected devices: Fire TV, Kindle, Alexa
- Thousands of premium third-party sites and apps
📊 Unique Audience Signals
- Amazon’s proprietary browsing, shopping, and streaming insights
- Deterministic and modeled audiences without traditional identifiers
- Cross-device identity resolution
- Behavioral, lifestyle, and contextual targeting
- Custom audience uploads and lookalike modeling
🤖 AI-Powered Optimization
- Advanced machine learning for real-time bidding
- Predictive audience targeting
- Automated campaign optimization
- Cross-channel budget allocation
- Performance-driven decision making
📺 Comprehensive Ad Formats
- Streaming TV and Connected TV advertising
- Display and video advertising
- Audio advertising (Audible integration)
- Mobile and desktop placements
- In-store digital advertising options
Business Impact
- Scale: Access to Amazon’s massive customer base and premium content
- Relevance: Unique shopping and behavioral data for precise targeting
- Performance: AI-driven optimization improves campaign efficiency
- Privacy: Cookieless targeting solutions future-proof campaigns
Enterprise Features
🏢 Advanced Campaign Management
- Self-service and managed-service options
- Multi-account management capabilities
- Collaborative team workflows
- Custom reporting and analytics
- Private marketplace deals
🔗 Technology Integration
- Amazon Web Services (AWS) integration
- Amazon Marketing Cloud connectivity
- Amazon Publisher Cloud compatibility
- Cross-platform measurement solutions
- Third-party tool integrations
🛡️ Brand Safety & Compliance
- Premium publisher network quality control
- Brand safety verification tools
- Fraud detection and prevention
- Privacy-compliant targeting methods
- Transparent inventory sourcing
Getting Started
📋 Service Options
- Self-Service: Full campaign control for experienced advertisers
- Managed-Service: Consultative approach with $50,000 USD minimum spend
- Flexible Setup: Quick campaign creation and launch
- Global Availability: Available in major markets worldwide
🎓 Training & Support
- Amazon DSP beginner certification
- Advanced certification programs
- Introduction to Amazon DSP course
- Dedicated account management (managed service)
- 24/7 platform support
💰 Investment Details
- Self-Service: No management fees, flexible budgets
- Managed-Service: $50,000 USD minimum monthly spend
- Custom Pricing: Based on campaign objectives and scale
- No Setup Fees: Quick deployment and activation
- Transparent Costs: Clear auction-based pricing model
Perfect For
- Brand Advertisers: Companies seeking to reach Amazon’s premium audience across channels
- Media Agencies: Agencies managing programmatic campaigns for multiple clients
- Enterprise Brands: Large companies requiring sophisticated audience targeting
- Marketing Directors: Leaders needing comprehensive cross-channel campaign management
- Performance Marketers: Teams focused on data-driven audience acquisition and retention
Why Choose Amazon DSP?
✅ Unique Data: Access to Amazon’s exclusive shopping and behavioral insights
✅ Premium Inventory: Direct access to Amazon’s owned properties and streaming content
✅ AI-Powered: Advanced machine learning for superior campaign optimization
✅ Privacy-First: Cookieless targeting solutions for future-proof advertising
✅ Comprehensive Reach: Cross-channel campaigns spanning video, display, audio, and CTV
Amazon’s demand-side platform for omnichannel marketing with unique first-party data and premium inventory access