Google’s enterprise demand-side platform for comprehensive campaign management
Google Display & Video 360 (DV360) provides end-to-end campaign management for enterprises, combining media planning, creative development, audience targeting, and measurement in one integrated platform. With access to Google’s premium inventory and seamless ecosystem integration, DV360 enables sophisticated programmatic advertising at scale.
Key Features
🎯 Comprehensive Campaign Management
- Unified platform for planning, buying, and measuring campaigns
- Cross-channel campaign orchestration
- Real-time campaign optimization
- Advanced workflow automation
- Integrated creative development tools
📊 Advanced Audience Management
- Google’s extensive first-party data integration
- Custom audience creation and management
- Lookalike audience modeling
- Cross-device targeting capabilities
- Privacy-safe audience activation
🚀 Google Ecosystem Integration
- Native integration with Google Ads and Analytics 360
- YouTube and Google properties access
- Google Cloud AI and machine learning
- Seamless data sharing across platforms
- Unified reporting and attribution
📺 Premium Inventory Access
- Google Display Network and YouTube inventory
- 80+ ad exchange partnerships
- Premium publisher relationships
- Connected TV and streaming platform access
- Private marketplace and programmatic guaranteed deals
Business Impact
- Scale: Reach over 90% of internet users globally
- Performance: AI-driven optimization improves campaign efficiency
- Integration: Unified data and workflows across Google ecosystem
- Enterprise Grade: Built for large-scale, complex advertising operations
Enterprise Features
🏢 Team Collaboration
- Multi-team workspace management
- Granular user permissions and access controls
- Collaborative creative development
- Approval workflows and campaign governance
- Enterprise-grade security protocols
🔗 Data Management
- First-party data onboarding and activation
- Google Analytics 360 audience integration
- Custom conversion tracking
- Advanced attribution modeling
- Cross-platform measurement
🛡️ Security & Compliance
- Enterprise-grade data protection
- GDPR and privacy regulation compliance
- Brand safety and fraud protection
- Audit trails and governance controls
- SOC 2 Type II certification
Getting Started
📋 Implementation Timeline
- Week 1-2: Account setup and Google ecosystem integration
- Week 3-4: Data source connections and audience configuration
- Week 5-6: Campaign setup and creative development
- Ongoing: AI-powered optimization and performance monitoring
🎓 Training & Support
- Skillshop certification programs
- Google Marketing Platform training
- Dedicated customer success management
- 24/7 technical support
- Regular optimization reviews
💰 Investment Details
- Minimum Spend: Typically $50,000+ monthly media spend
- Platform Fees: Based on media spend percentage
- Professional Services: Implementation and optimization support
- Training: Google Skillshop certification programs included
Perfect For
- Enterprise Brands: Large companies requiring sophisticated audience targeting and measurement
- Media Agencies: Agencies managing complex, multi-client programmatic operations
- Marketing Directors: Leaders needing unified campaign management across Google ecosystem
- Media Planners: Specialists requiring advanced planning and optimization tools
- Campaign Managers: Teams focused on execution and performance optimization
Why Choose Google Display & Video 360?
✅ Google Integration: Seamless workflow across Google’s marketing ecosystem
✅ Premium Inventory: Direct access to YouTube and Google’s exclusive ad inventory
✅ Enterprise Scale: Built to handle the most complex, large-scale advertising operations
✅ AI-Powered: Advanced machine learning for automated optimization and insights
✅ Comprehensive Platform: End-to-end solution from planning to measurement
Visit Google Display & Video 360 →
Google’s enterprise programmatic platform for comprehensive campaign management and optimization