The gold standard for media planning and cross-channel reach & frequency analysis
Nielsen Media Impact is the industry’s most trusted platform for media planning and audience measurement. With over 100 years of market research expertise, it provides unparalleled insights into cross-channel reach, frequency optimization, and media consumption patterns that drive campaign success.
Key Features
📊 Cross-Channel Reach & Frequency
- Comprehensive reach and frequency planning across all media channels
- Deduplicated audience measurement for accurate campaign planning
- Cross-platform overlap analysis and optimization
- Real-time reach forecasting and scenario modeling
📺 Media Consumption Analytics
- Deep insights into audience media consumption patterns
- Platform-by-platform viewing and engagement analysis
- Audience behavior tracking across traditional and digital channels
- Comprehensive media habits and preference data
🎯 Advanced Audience Measurement
- Industry-leading audience segmentation and profiling
- Demographic and psychographic audience analysis
- Custom audience definition and validation
- Global audience measurement across 40+ markets
🔍 Campaign Performance Optimization
- Real-time campaign performance tracking and optimization
- Attribution modeling across multiple touchpoints
- Media mix optimization recommendations
- ROI and effectiveness measurement
Business Impact
- Campaign Efficiency: Optimize reach and frequency for maximum impact
- Budget Optimization: Allocate media spend based on proven audience insights
- Cross-Channel Strategy: Unified measurement across all media platforms
- Performance Accountability: Industry-standard measurement for campaign success
Platform Capabilities
📈 Strategic Planning
- Comprehensive media planning workflows
- Competitive intelligence and benchmarking
- Market opportunity identification
- Custom research and syndicated studies
🔗 Integration & Connectivity
- Seamless integration with major ad platforms and DSPs
- API connectivity for data sharing and automation
- Connection to Nielsen’s complete measurement ecosystem
- Third-party data integration capabilities
🌍 Global Scale & Coverage
- Consistent measurement methodology across global markets
- Local market insights with global benchmarking
- Multi-market campaign planning and analysis
- Cultural and regional behavior insights
Getting Started
📋 Implementation Process
- Assessment: Current measurement needs and platform evaluation
- Setup: Data integration and platform configuration
- Training: Comprehensive Nielsen Academy certification programs
- Launch: Go-live with dedicated account management support
🎓 Training & Support
- Nielsen Academy training and certification programs
- Dedicated customer success management
- Regular optimization reviews and recommendations
- 24/7 technical support and guidance
💰 Investment Details
- Enterprise Pricing: Custom packages based on usage and requirements
- Global Licensing: Multi-market and regional pricing options
- Professional Services: Implementation and optimization support
- Training: Comprehensive education programs through Nielsen Academy
Perfect For
- Media Agencies: Agencies requiring industry-standard audience measurement for client campaigns
- Marketing Directors: Leaders needing comprehensive cross-channel planning insights
- Media Planners: Specialists optimizing reach and frequency across all channels
- CMOs: Executives requiring trusted measurement for strategic decision-making
- Enterprise Brands: Large organizations with complex multi-market campaigns
- Research Teams: Teams conducting comprehensive audience and market research
Industry Recognition
- Gold Standard: Recognized as the industry benchmark for media measurement
- Global Trust: Used by the world’s largest agencies and brands
- 100+ Years: Century of market research expertise and innovation
- 40+ Markets: Consistent measurement across global markets
Why Choose Nielsen Media Impact?
✅ Industry Standard: The most trusted name in media measurement worldwide
✅ Cross-Channel Excellence: Unmatched reach and frequency planning capabilities
✅ Data Authority: 100+ years of market research expertise and methodology
✅ Global Scale: Consistent measurement across 40+ markets worldwide
✅ Complete Ecosystem: Integration with Nielsen’s full suite of measurement tools
The gold standard for media planning, reach & frequency optimization, and audience measurement