Disclaimer: Pricing information below is aggregated from GWI's public pricing page and third-party review platforms. Self-serve tiers (Free and Plus) are confirmed. Teams and Pro tiers require a sales conversation for specific quotes. Last updated April 21, 2026.

GWI Pricing: Complete 2026 Breakdown

GWI (formerly GlobalWebIndex) is a consumer research and audience intelligence platform trusted by agencies, media owners, and brands globally. It surveys 1.4 million consumers annually across 50+ markets. Unlike most enterprise research tools, GWI offers a publicly disclosed pricing page with genuine self-serve tiers — an unusual transparency in the audience intelligence category.

Pricing Model

GWI uses a tiered subscription model based on user count, data access depth, and platform features. Pricing is per-user-per-month for the self-serve Plus plan; Teams and Pro tiers involve custom annual contracts. Unlike ad tech DSPs, GWI does not charge a percentage of media spend.

Billing is available monthly or annually. Annual payment saves 15% on the Plus plan (GWI Pricing Page).

Pricing Tiers

The following is sourced directly from GWI's published pricing page and confirmed via G2's GWI pricing overview (both verified April 2026):

Plan Monthly Price Annual Price Users

|------|--------------|--------------|-------|

Free $0 $0 1
Plus $150/user/month $1,500/user/year 1+
Teams Custom (contact sales) Custom Multiple
Pro Custom (contact sales) Custom Multiple
Enterprise Custom (contact sales) Custom Enterprise

Free Plan — $0

Available without a credit card. Includes (GWI Pricing Page):

  • 10 Agent Spark AI prompts per month
  • Unlimited GWI Canvas decks (with watermark on exports)
  • Access to 50,000 profiling points across global markets
  • Chart generation (limited)

Plus Plan — $150/user/month ($1,500/user/year)

Self-serve, purchasable directly on gwi.com with all major payment methods. Includes everything in Free, plus (GWI Pricing Page):

  • Unlimited Agent Spark prompts
  • Save and export Canvas decks (no watermark)
  • Previous quarter historical data
  • Full chart data access

Teams Plan — Custom Pricing

Contact sales for a quote. Adds (GWI Pricing Page):

  • View-only access to shared dashboards
  • Saved audiences in Agent Spark prompts
  • Multi-user volume discounts
  • Up to 250,000 profiling points
  • 4 quarters of historical data

Pro Plan — Custom Pricing

Full platform access. Adds:

  • Crosstabs and custom audiences
  • 15+ years of trended data
  • LLM-embedded Agent Spark (works within ChatGPT, Claude, Copilot)
  • Up to 250,000 profiling points
  • Option to add additional data sets (fees apply)

Enterprise

Custom solutions with API access, dedicated account manager, expert support, and custom data integration. Contact GWI for pricing.

Real-World Cost Benchmarks

Independent research provides some context for Teams and Pro contract sizes:

  • A Michael Brito industry report estimates full global agency access at approximately $40,000/year, noting significant variation based on scope (number of markets, number of users, data set breadth). This figure is described as a "rough ballpark" for full global access.
  • Guideflow's 2026 audience intelligence platform comparison notes GWI as "custom" pricing with survey-based global panel data, consistent with the contact-sales model for Teams/Pro.
  • The same Brito report characterizes GWI as "enterprise-priced (five figures annually)" for full access packages.

These third-party estimates should not be taken as quoted prices — actual pricing depends heavily on the number of users, markets accessed, and data modules included.

Contract Minimums & Terms

  • Free plan: No contract, no credit card required
  • Plus plan: Monthly or annual. Annual saves 15%. Cancel anytime (per GWI's self-serve model)
  • Teams/Pro/Enterprise: Annual contracts typical; contact GWI sales for minimums and terms
  • Payment currencies: USD, GBP, EUR accepted (GWI Pricing Page)
  • Sales tax: All prices exclude local sales taxes (GWI Pricing Page)
  • Free trial of Pro: Available — contact GWI sales (GWI Pricing Page)

What's Included: Feature Comparison

Feature Free Plus Teams Pro

|---------|------|------|-------|-----|

Agent Spark prompts 10/month Unlimited Unlimited + saved audiences LLM-embedded
GWI Canvas Unlimited Export + save Multi-user sharing Full features
Profiling points 50K 50K Up to 250K Up to 250K
Historical data None Previous quarter 4 quarters 15+ years
Crosstabs ✗ ✗ ✗ ✓
Custom audiences ✗ ✗ ✗ ✓
Additional data sets ✗ ✗ Add-on Add-on
API access ✗ ✗ ✗ Enterprise only

How to Negotiate

  1. Start on Free, upgrade to Plus before your next media plan — validate the data quality before committing to a custom enterprise contract
  2. For Teams/Pro, benchmark against Statista, YouGov, or Audiense — these are GWI's closest competitors and can serve as pricing leverage in negotiations
  3. Ask about market-specific packages — if you only need 2-3 markets, a scoped package will cost significantly less than full global access
  4. Request a Pro trial — GWI offers this (per their FAQ) and it's the best way to evaluate whether the crosstabs and trended data justify the step-up from Plus
  5. Volume seat discounts apply on Teams plans — larger teams should negotiate rates per seat rather than accepting a standard quote

Alternatives with Comparable Capabilities

  • MRI-Simmons — US-focused audience and consumer insights platform; enterprise-only pricing, broader US panel data
  • Resonate — Consumer intelligence platform with predictive audience modeling
  • Comscore — Media measurement and audience analytics for planning contexts
  • Halliard — AI-powered media planning platform that uses audience data to inform channel allocation. See pricing at halliardmedia.com/trytoday

Frequently Asked Questions

Is GWI pricing public?

Partially. The Free ($0) and Plus ($150/user/month) tiers are fully published on gwi.com/pricing. Teams, Pro, and Enterprise tiers require a sales conversation.

Can I start GWI for free?

Yes. The Free plan requires no credit card and gives you 10 Agent Spark prompts per month plus unlimited Canvas decks. It's a genuine free tier, not a time-limited trial (GWI Pricing Page).

What is GWI's minimum annual contract?

GWI does not publicly state a minimum. The Plus plan starts at $1,500/user/year. Custom Teams and Pro plans require direct engagement with sales — the estimated entry for agency-scale access ranges from $15,000–$40,000+/year based on third-party reports.

How does GWI pricing compare to YouGov?

Both are subscription-based consumer research platforms. GWI is more expensive at the enterprise level but includes broader global panel data (50+ markets, 1.4M annual interviews). YouGov offers lower entry points but more limited data depth in some markets. Direct comparison requires quotes from both.

Does GWI charge per seat or per organization?

The Plus plan is priced per user per month. Teams and Pro plans include multi-user discounts. Enterprise plans are organization-level with custom seat counts.

Is a free trial available?

Yes — GWI offers a Pro plan free trial upon request via their sales team (GWI FAQ). The Free plan is itself an ongoing no-cost option, not a trial.

How do I buy GWI Plus?

Self-service — purchase directly on gwi.com using a credit card in USD, GBP, or EUR. No sales call required for Plus (GWI Pricing Page).

What is GWI's G2 rating?

GWI holds a 4.5/5 rating from 183 reviews on G2, making it one of the highest-rated audience intelligence platforms (G2 GWI Reviews).

Sources & Methodology

All pricing data verified April 2026:

  1. GWI Official Pricing Page — gwi.com/pricing — Published tier pricing (primary source; verified April 2026)
  2. GWI Pricing 2026 — G2 — Third-party pricing confirmation (verified April 2026)
  3. GWI Reviews — FitGap — Plan and pricing details cross-reference
  4. Top 10 Audience Intelligence Platforms — Michael Brito / Britopian — Enterprise pricing context (~$40K/year estimate for full global access)
  5. GWI Reviews 2026 — G2 — Star rating and review count

Methodology: Self-serve tier pricing confirmed directly from GWI's published pricing page. Enterprise/custom tier benchmarks sourced from third-party analyst reports and noted as estimates, not official quotes.

*Ready to build media plans that leverage consumer intelligence? Try Halliard — it integrates audience insights into actionable channel plans.*

*See the full GWI listing or explore all media planning tools in the directory.*